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Why The Season Window Is Fixed By Other Calendars
A franchise league relying on international players must occupy a period when national teams are not playing, which constrains its length far more than commercial demand does.

A domestic franchise league depends on players contracted to national boards. Its calendar slot is therefore determined by everyone else's schedule.
Player release is the binding constraint
Overseas players are available only when their national teams are not in action, and boards control that availability. A league scheduled against international fixtures loses the players it is sold on.
The number of genuinely free weeks in the international calendar is small, and several leagues compete for them. Slot allocation between competitions is a negotiation between boards.
This is why a league's window rarely moves. Shifting it means colliding with an international series or with another franchise competition holding the adjacent slot.
Weather narrows the options further
Cricket requires conditions in which matches can be completed, and the subcontinental calendar is bounded by monsoon periods and by extreme heat in parts of the year.
That eliminates several months regardless of what the international schedule permits, leaving a narrower window than the calendar arithmetic alone would suggest.
Playing outside those bounds means frequent interruptions, which a tournament dependent on completed televised matches cannot absorb.
The window determines the format, not the reverse
Because the block is fixed, the number of matches and therefore the schedule structure follow from it. A league wanting more fixtures must play more per day or accept a thinner round robin.
Doubleheaders are the usual answer, placing two matches on the same date at different venues. This raises the match count without extending the window.
The cost is that two matches compete for attention, which reduces the value of each and produces afternoon slots played in difficult conditions.
Expansion presses directly on the same limit
Adding teams adds matches, and with the window fixed those matches must come from more doubleheaders or a less complete schedule. Growth immediately encounters the calendar.
This is why proposals to lengthen a franchise season are always framed as negotiations with international cricket rather than as internal decisions.
Other leagues copy the structure into the gaps
Competitions elsewhere have positioned themselves in the remaining free periods, so the global calendar now has franchise cricket in most months of the year.
Each new league further reduces the flexibility of the others, because players and broadcast attention are finite. The windows have hardened as the number of competitions has grown.
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